Accumulating Strength Through Time, Rising Continuously Amid Change
Interpreting Our Core Values of ‘Customer-Centric, Contributor-Focused’ from a Cadre’s Perspective
By Jiang Mingjun — Senior Vice President & Head of Cadre Management Department
Mr. Jiang Mingjun (front row, left 1) accompanying guests on a tour
LIGOO’s first decade was ten years of building a solid foundation and gathering momentum—ten years of a bamboo shoot taking root and breaking through the soil after the rain. After LIGOO relocated its headquarters to Yantai in 2020, its performance grew 40-fold in six years. Analyzing the reasons, the ‘right timing, favorable geography, and unity of people’ are all indispensable:
Right timing: The Party Central Committee included the new energy vehicle industry among the priorities for building a manufacturing powerhouse. First, the ‘New Energy Vehicle Industry Development Plan (2021–2035)’ explicitly set electronic control and battery technologies as key research routes; later, the ’15th Five-Year Plan (2026–2030)’ formally incorporated new-type energy storage into the nation’s strategic emerging pillar industries, focusing on building a clean, low-carbon, safe, and efficient new energy system, and treating it as a key pillar for achieving carbon peaking, an energy powerhouse, and Chinese-style modernization. The state’s top-level design provides LIGOO New Energy with a long-term action guide, helping us identify the right direction forward;
Favorable geography: At the location of the new headquarters, we found a sound business environment where elements such as policy, finance, talent, and land were promptly put in place, providing LIGOO’s development with ample provisions and ammunition;
Unity of people: The entire company focuses its strength on the new energy track like water through one aperture, with one heart seeking development and synchronized steps expanding the market, executing the company’s strategy with unwavering resolve. We have defined our business scope from the perspectives of strategy, organization, market, culture, talent, and profitability, enabling LIGOO to hold its boundaries, form its resolve, and ensure long-term, effective growth.
Rendering of Phase III of the LIGOO New Energy Industrial Park
Customers are the sole reason an enterprise exists.
Whether one possesses the capability to adapt to the company’s development has become a test facing all management cadres. At the same time, the cultivation, selection, and capability enhancement of reserve cadres have become urgent priorities. The task of the Cadre Management Department is to take establishing the right talent-selection and appointment orientation as a key focus, promptly and boldly identifying cadres who dare to take responsibility, have the courage to shoulder burdens, excel in action, and demonstrate outstanding performance, thereby fostering a positive, healthy ecosystem and environment for getting things done and building the enterprise.
After sixteen years of accumulation and refinement, LIGOO has established core values suited to its own development, and will unswervingly practice these core values in the future. This will provide all-around career development paths for talents with ideals, a sense of responsibility, and capability.
The company’s strategic goals are clear: focus on the sales, R&D, manufacturing, and service of new energy electronic control systems and new-type energy storage systems. The two trillion-yuan-level tracks provide a broad stage for LIGOO’s long-term, high-quality development. Continuously creating value for customers is our lifeblood—only by enabling our customers can we enable LIGOO and enable LIGOO’s strivers!
There will be a time to ride the wind and cleave the waves, hoisting the cloud sail to cross the vast sea. In the future, let us ride the tailwind of the carbon-peaking and carbon-neutrality era, shoulder LIGOO’s mission, join hands, and lead our teams to contribute our wisdom and strength toward the company’s grand goals of RMB 10 billion and RMB 100 billion!
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